How to tell if you'd like to be a copywriter: Part 3
OK, so here's what I sent my client for her party invite. (See Part 1-2. Note: it's hard to see the photo in the visual, but it's an old man walking into a building.)
Sent to client as attachment to email:
Party Invite Ideas
My first thought: de-emphasize the Waste Challenge, which they may not even get/remember, and play up the Mill Trash Art, which sounds fun and inviting!
Idea #1
(Note: I love this one—it’s like he’s muttering this…and then it leads into the event)
Front: “They call it art.”
Back:
Idea #2:
Front: Walk this way.
Back:
Idea #3:
Front: No time to waste.
Back: Please join us for a festive evening of food, music, refreshments
&
A special exhibit inspired by Convergence 2006
"The Waste Challenge"
Fiber creations by Michigan artists using textile mill waste
Wednesday, June 28, 2006
6 p.m. to midnight
Music arranged by Jauad Lughod
(Q: is this important?)
(client name/address)
*************************************************************************************
Sent to client as attachment to email:
Party Invite Ideas
My first thought: de-emphasize the Waste Challenge, which they may not even get/remember, and play up the Mill Trash Art, which sounds fun and inviting!
Idea #1
(Note: I love this one—it’s like he’s muttering this…and then it leads into the event)
Front: “They call it art.”
Back:
Please join us for a festive evening of food, music, refreshments
&
“Mill Trash Art”
A special exhibit of fiber creations by Michigan artists using textile mill waste
Inspired by Convergence 2006 "The Waste Challenge"
Wednesday, June 28, 2006
6 p.m. to midnight
Music arranged by Jauad Lughod
(Q: is this important?)
(client name/address, etc)
***************************************************************************************
&
“Mill Trash Art”
A special exhibit of fiber creations by Michigan artists using textile mill waste
Inspired by Convergence 2006 "The Waste Challenge"
Wednesday, June 28, 2006
6 p.m. to midnight
Music arranged by Jauad Lughod
(Q: is this important?)
(client name/address, etc)
***************************************************************************************
Idea #2:
Front: Walk this way.
Back:
Please join us for a festive evening of food, music, refreshments
&
“Mill Trash Art”
A special exhibit of fiber creations by Michigan artists using textile mill waste
Inspired by Convergence 2006 "The Waste Challenge"
Wednesday, June 28, 2006
6 p.m. to midnight
Music arranged by Jauad Lughod
(Q: is this important?)
(client name/address, etc)
***************************************************************************************************
&
“Mill Trash Art”
A special exhibit of fiber creations by Michigan artists using textile mill waste
Inspired by Convergence 2006 "The Waste Challenge"
Wednesday, June 28, 2006
6 p.m. to midnight
Music arranged by Jauad Lughod
(Q: is this important?)
(client name/address, etc)
***************************************************************************************************
Idea #3:
Front: No time to waste.
Back: Please join us for a festive evening of food, music, refreshments
&
A special exhibit inspired by Convergence 2006
"The Waste Challenge"
Fiber creations by Michigan artists using textile mill waste
Wednesday, June 28, 2006
6 p.m. to midnight
Music arranged by Jauad Lughod
(Q: is this important?)
(client name/address)
*************************************************************************************
Other “waste challenge” lines for front (in case something catches your eye here)
What a waste.
Waste not. Want not.
It’s a challenge.
It’s a party.
Life’s a challenge.
Let’s party.
Face the challenge
It’s a challenge.
It’s an art.
It’s a party.
Come to the party and get wasted…
JUST KIDDING.
What a waste.
Waste not. Want not.
It’s a challenge.
It’s a party.
Life’s a challenge.
Let’s party.
Face the challenge
It’s a challenge.
It’s an art.
It’s a party.
Come to the party and get wasted…
JUST KIDDING.
*************************************************************************
So that's what I sent her. She ended up agreeing the first one was best and went with that. I thought I'd have a copy of the finished piece to show you, but I guess I'm not on her mailing list! I'll get it eventually and post it.
Anyway, this is what writing copy is all about: They have a message they need to get out; you need to figure out how to do it.
posted by Keash at 5:50 AM
1 Comments:
This is very interesting! I am actually working on an invitation to a symposium for our patients and their families right now, and it was great to see how it came together for this client.
Funny, though. I'm working from the other direction with the invite cover. I have a title ("Blazing Toward a Cure") but have to put on my graphic design hat to find an image that works.
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