Sunday, June 25, 2006

How to tell if you'd like to be a copywriter Part 4 - The Invoice

I’ve been a bit of a slacker on my postings and will explain why later, but to finish up Part 3 of “How to Tell if You’d Like to be a Copywriter,” I billed the client $112.50 for the party invite job, which is 1.5 hours @ $75/hr. Normally I charge $65/hr but just recently started a “rush” job rate, which I should have put into place years ago.

Even that amount is still very cheap. What I should really do is get away from the whole hourly thing in certain situations and just charge by the job. I always remember a story about a photographer who charged $500 to a client for a picture he took. The client said, “How can you charge that much when it only took you 15 minutes?” And the guy answered, “Yeah, but it’s my 25 years of experience that allows me do it 15 minutes.”

In other words, he’s getting paid what he’s worth.

Anyway, that gives you an idea of how the billing thing works. Here’s what it looks like on the invoice:


Project Services Hours Rate Amount Total Due

Party invitation Copy 1.5 $75/hr $112.50 $112.50


Figuring out how much to charge, keeping track of your hours, billing clients, filing your invoices, etc. is all part of being a copywriter. It’s the business side and it’s something I really enjoy. While I can’t say I like adding up the hours (it’s a total pain) I sure love sending out those invoices every month, knowing that the checks will start rolling in about a week after I do.

Wednesday, June 14, 2006

How to tell if you'd like to be a copywriter: Part 3

OK, so here's what I sent my client for her party invite. (See Part 1-2. Note: it's hard to see the photo in the visual, but it's an old man walking into a building.)

Sent to client as attachment to email:

Party Invite Ideas

My first thought: de-emphasize the Waste Challenge, which they may not even get/remember, and play up the Mill Trash Art, which sounds fun and inviting!

Idea #1

(Note: I love this one—it’s like he’s muttering this…and then it leads into the event)

Front: “They call it art.”

Back:
Please join us for a festive evening of food, music, refreshments

&

“Mill Trash Art”

A special exhibit of fiber creations by Michigan artists using textile mill waste
Inspired by Convergence 2006 "The Waste Challenge"

Wednesday, June 28, 2006
6 p.m. to midnight

Music arranged by Jauad Lughod
(Q: is this important?)

(client name/address, etc)

***************************************************************************************

Idea #2:
Front: Walk this way.

Back:

Please join us for a festive evening of food, music, refreshments

&

“Mill Trash Art”

A special exhibit of fiber creations by Michigan artists using textile mill waste
Inspired by Convergence 2006 "The Waste Challenge"

Wednesday, June 28, 2006
6 p.m. to midnight

Music arranged by Jauad Lughod
(Q: is this important?)

(client name/address, etc)

***************************************************************************************************

Idea #3:

Front: No time to waste.

Back: Please join us for a festive evening of food, music, refreshments

&

A special exhibit inspired by Convergence 2006
"The Waste Challenge"
Fiber creations by Michigan artists using textile mill waste


Wednesday, June 28, 2006
6 p.m. to midnight

Music arranged by Jauad Lughod
(Q: is this important?)
(client name/address)

*************************************************************************************
Other “waste challenge” lines for front (in case something catches your eye here)

What a waste.

Waste not. Want not.

It’s a challenge.
It’s a party.

Life’s a challenge.
Let’s party.

Face the challenge

It’s a challenge.
It’s an art.
It’s a party.

Come to the party and get wasted…
JUST KIDDING.
*************************************************************************
So that's what I sent her. She ended up agreeing the first one was best and went with that. I thought I'd have a copy of the finished piece to show you, but I guess I'm not on her mailing list! I'll get it eventually and post it.
Anyway, this is what writing copy is all about: They have a message they need to get out; you need to figure out how to do it.